Growth through innovation 9789057183591

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Titel: Growth through innovation
Auteur: Guy Bauwen
ISBN: 9789057183591
Conditie: Als nieuw

Innovation and entrepreneurship are considered to be renewal, revitalisation and growth engines. However, their impact is highly uncertain, unpredictable and frustrating managers, who are pushed outside their comfort zones.
Growth through Innovation explores how organisations typically confront reality and explains why they struggle with several dangerous myths. This book illustrates how you can do it differently by leveraging distinctive capabilities and by using an innovation lead compass. Basically, you will discover how to successfully reach your destination and influence your destiny.
The author aspires to fill a critical gap in the existing literature by providing clear insights, simple diagnostic tools and techniques, unique strategies and practical steps.
Dr. Bauwen is Professor of Entrepreneurship and Director of the Knowledge Centre of Entrepreneurship and Innovation at the Rotterdam University of Applied Sciences in the Netherlands. He is Visiting Professor of Marketing at the Flanders Business School, Antwerp, Belgium and at the Strathclyde Business School, Glasgow, UK.

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