Encyclopedie van de mythologie 9789043908832€ 4,75
Web Analytics 2.0 9780470529393
€ 6,95
Envoi
Envoi pour € 2,95
00depuis 13 févr.. '24, 06:20
Caractéristiques
AuteurAvinash Kaushik
ConditieGelezen
Productnummer (ISBN)9780470529393
Description
BoekenBalie maakt van tweedehands jouw eerste keuze. Met een Trustscore van 4,8 (excellent) en 30 dagen retour garantie maken we dat iedere dag waar.
Titel: Web Analytics 2.0
Auteur: Avinash Kaushik
ISBN: 9780470529393
Conditie: Goed
Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2. 0 presents a new framework that will permanently change how you think about analytics.
Shift to Data-Driven Decision Making and Leverage the Complete Power of All Web Data The Web, online marketing, and advertising have been revolutionized in the last few years, yet the approach to using data has remained largely the same as a decade ago. Web analytics thought leader Avinash Kaushik presents the next-generation framework of web analytics in this exciting book that will dramatically enhance the ability of your organization to think smart and move fast. In this book, Avinash lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools. While expanding upon the industry-shaping lessons from his bestselling book Web Analytics: An Hour a Day, Avinash explains how to measure, analyze, and act upon today's quickly evolving web technologies and trends—including social media, video, mobile, and online user-centric design options. As he updates traditional approaches, Avinash debunks myths, identifies traps, and reveals specific, simple and advanced methodologies to transform your thinking, making this book the ultimate guide for all web professionals. Discover the solutions for the hardest challenges, including multichannel analytics and multitouch campaign attribution analysis Quantify the holistic economic value of your website and measure macro and micro conversions for ecommerce, non-ecommerce, and B2B websites Profit from analytical methodologies that attack the holy trinity of search: internal site search, pay-per-click marketing, and search engine optimization Pinpoint the most relevant Key Performance Indicators for your organization and create actionable dashboards that drive change Master crucial emerging analytics fields including Twitter®, YouTube®, blogs, mobile, and rich-media analytics Leverage experimentation and testing to create truly customer-centric websites and innovate by failing faster Create data-driven bosses and organizations, and cultivate the skills and background you need for a successful analytics career 'Analytics is vitally important, and no one explains it more elegantly, more simply, or more powerfully than Avinash Kaushik. Consider buying up all the copies of this book before your competition gets a copy.'—Seth Godin, author, Tribes 'Lots of companies have spent lots of time and money collecting data—and sadly do little with it. In Web Analytics 2.0, Avinash Kaushik helps us grasp the importance of this underused resource and shows us how to make the most of online data and experimentation.' —Dan Ariely, Professor of Behavioral Economics, Duke University, and author of Predictably Irrational 'Kaushik takes the witchcraft out of analytics. If venture capitalists read this book, they would fire half of the CEOs that they've funded.'—Guy Kawasaki, Co-founder of Alltop & Garage Technology Ventures
Titel: Web Analytics 2.0
Auteur: Avinash Kaushik
ISBN: 9780470529393
Conditie: Goed
Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2. 0 presents a new framework that will permanently change how you think about analytics.
Shift to Data-Driven Decision Making and Leverage the Complete Power of All Web Data The Web, online marketing, and advertising have been revolutionized in the last few years, yet the approach to using data has remained largely the same as a decade ago. Web analytics thought leader Avinash Kaushik presents the next-generation framework of web analytics in this exciting book that will dramatically enhance the ability of your organization to think smart and move fast. In this book, Avinash lays out specific strategies and execution models to evolve from simply leveraging clickstream tools to incorporating the insightful elixir of qualitative data, experimentation and testing, and competitive intelligence tools. While expanding upon the industry-shaping lessons from his bestselling book Web Analytics: An Hour a Day, Avinash explains how to measure, analyze, and act upon today's quickly evolving web technologies and trends—including social media, video, mobile, and online user-centric design options. As he updates traditional approaches, Avinash debunks myths, identifies traps, and reveals specific, simple and advanced methodologies to transform your thinking, making this book the ultimate guide for all web professionals. Discover the solutions for the hardest challenges, including multichannel analytics and multitouch campaign attribution analysis Quantify the holistic economic value of your website and measure macro and micro conversions for ecommerce, non-ecommerce, and B2B websites Profit from analytical methodologies that attack the holy trinity of search: internal site search, pay-per-click marketing, and search engine optimization Pinpoint the most relevant Key Performance Indicators for your organization and create actionable dashboards that drive change Master crucial emerging analytics fields including Twitter®, YouTube®, blogs, mobile, and rich-media analytics Leverage experimentation and testing to create truly customer-centric websites and innovate by failing faster Create data-driven bosses and organizations, and cultivate the skills and background you need for a successful analytics career 'Analytics is vitally important, and no one explains it more elegantly, more simply, or more powerfully than Avinash Kaushik. Consider buying up all the copies of this book before your competition gets a copy.'—Seth Godin, author, Tribes 'Lots of companies have spent lots of time and money collecting data—and sadly do little with it. In Web Analytics 2.0, Avinash Kaushik helps us grasp the importance of this underused resource and shows us how to make the most of online data and experimentation.' —Dan Ariely, Professor of Behavioral Economics, Duke University, and author of Predictably Irrational 'Kaushik takes the witchcraft out of analytics. If venture capitalists read this book, they would fire half of the CEOs that they've funded.'—Guy Kawasaki, Co-founder of Alltop & Garage Technology Ventures
Waarom je bij BoekenBalie moet zijn voor al je tweedehands boeken:
- Bestel je voor 15:00 uur? Dan vliegt het dezelfde dag nog jouw kant op!
- Meer dan 400.000 tweedehands boeken om uit te kiezen
- We checken alle boeken eigenhandig
- Vanaf 40 euro of bij 4 boeken is de verzending op onze rekening
- 30 dagen retourgarantie
Website
boekenbalie.nlNuméro de l'annonce: a137052895
Mots-clés populaires
Livres Autre dans Livressoumagne in Livreslivre à donner in Livresantigone in Livrespapieren in Livressante in Livresseraing in Livresilse nackaerts in Livresmarabout flash in Livresvoie active 2 dans Livreskompas 2 dans Livrespoint virgule 2 dans LivresLivres pour enfants | 0 an et plus dans Livrestandem brio 2sciences action 2 dans Livreshangar à vendre dans Immosorcière dans Enfants & Bébésangel dans Electroménagerverstelbare bureaumanuel pour dans TV, Hi-fi & Vidéo