Het Haakboek: Vrouw 9789491840432€ 9,90
Managing Retail Consumption 9780471489122
€ 33,25
Envoi
Envoi pour € 2,95
00depuis 14 avr.. '23, 08:18
Caractéristiques
AuteurBarry J. Davies, Philippa Ward
ConditieZo goed als nieuw
Productnummer (ISBN)9780471489122
Description
BoekenBalie maakt van tweedehands jouw eerste keuze. Met een Trustscore van 4,8 (excellent) en 30 dagen retour garantie maken we dat iedere dag waar.
Titel: Managing Retail Consumption
Auteur: Barry J. Davies, Philippa Ward
ISBN: 9780471489122
Conditie: Als nieuw
Looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, and form a major element in the consideration of management of retail operations. This book also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette.
Managing Retail Consumption explores retailing primarily from the customer's viewpoint, as well as placing the subject in its wider social context. In this new book, Barry Davies and Philippa Ward give both the student and manager of retailing a unique perspective on consumption that balances marketing, management and the social sciences. Using this interdisciplinary approach, the authors consider the way retail spaces are both created and manipulated. They also explore the interplay between the retailer's provision and the consumer's ability to structure, manage and edit individual responses. FEATURES Includes concise histories of retail development and the birth and growth of consumer culture. Investigates retailing through the metaphor of drama, using the Servuction model as a framework. Illustrates retail practice with examples from many well-known international organizations, e.g. Aldi, Marks & Spencer, Mitsukoshi, Nordstrom and Wal-Mart. Managing Retail Consumption is written for those studying retailing at advanced undergraduate and postgraduate levels, as well as those actively manging the retail environment
Titel: Managing Retail Consumption
Auteur: Barry J. Davies, Philippa Ward
ISBN: 9780471489122
Conditie: Als nieuw
Looks at how retailing works and examines the narrative nature of retailing: how it can tell a story, and form a major element in the consideration of management of retail operations. This book also examines retail in its social context including examples and cases of numerous well known companies such as Tesco, Next and Galleries Lafayette.
Managing Retail Consumption explores retailing primarily from the customer's viewpoint, as well as placing the subject in its wider social context. In this new book, Barry Davies and Philippa Ward give both the student and manager of retailing a unique perspective on consumption that balances marketing, management and the social sciences. Using this interdisciplinary approach, the authors consider the way retail spaces are both created and manipulated. They also explore the interplay between the retailer's provision and the consumer's ability to structure, manage and edit individual responses. FEATURES Includes concise histories of retail development and the birth and growth of consumer culture. Investigates retailing through the metaphor of drama, using the Servuction model as a framework. Illustrates retail practice with examples from many well-known international organizations, e.g. Aldi, Marks & Spencer, Mitsukoshi, Nordstrom and Wal-Mart. Managing Retail Consumption is written for those studying retailing at advanced undergraduate and postgraduate levels, as well as those actively manging the retail environment
Waarom je bij BoekenBalie moet zijn voor al je tweedehands boeken:
- Bestel je voor 15:00 uur? Dan vliegt het dezelfde dag nog jouw kant op!
- Meer dan 400.000 tweedehands boeken om uit te kiezen
- We checken alle boeken eigenhandig
- Vanaf 40 euro of bij 4 boeken is de verzending op onze rekening
- 30 dagen retourgarantie
Website
boekenbalie.nlNuméro de l'annonce: a123097326
Mots-clés populaires
Livres Autre dans Livressoumagne in Livreslivre à donner in Livresantigone in Livrespapieren in Livressante in Livresseraing in Livresilse nackaerts in Livresmarabout flash in LivresLangue | Langues Autre dans Livreslivres infirmiers dans Livreslivres d'occasion bruxelleslivres à donnervendre ses livres belgiquelivres nos gloires dans Livreslanterne fer forge dans Antiquités & Artkenwood extracteur de jus dans Electroménagerfossiles dans Collectionspeinture a l huile dans Antiquités & Arttable de ferme a manger