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Marketing HRD Within Organizations 9781555424022
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00depuis 4 avr.. '23, 16:13
Caractéristiques
AuteurJerry W. Gilley, Steven A. Eggland
ConditieZo goed als nieuw
Productnummer (ISBN)9781555424022
Description
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Titel: Marketing HRD Within Organizations
Auteur: Jerry W. Gilley, Steven A. Eggland
ISBN: 9781555424022
Conditie: Als nieuw
The authors show how to use a range of marketing tools, including client research, cost/benefit analyses, and promotion to heighten the visibility of Human Resource Development, earn employee commitment to programmes and ensure that programmes contribute to the corporate bottom line.
Shows HRD professionals how to use a range of marketing tools, including client research, cost/benefit analyses, and promotional techniques, to heighten the visibility of HRD, earn employee commitment to programs, and ensure that programs are cost-effective and contribute to the corporate bottom line. Step by step, explains how to develop and implement a comprehensive strategic marketing plan.
Titel: Marketing HRD Within Organizations
Auteur: Jerry W. Gilley, Steven A. Eggland
ISBN: 9781555424022
Conditie: Als nieuw
The authors show how to use a range of marketing tools, including client research, cost/benefit analyses, and promotion to heighten the visibility of Human Resource Development, earn employee commitment to programmes and ensure that programmes contribute to the corporate bottom line.
Shows HRD professionals how to use a range of marketing tools, including client research, cost/benefit analyses, and promotional techniques, to heighten the visibility of HRD, earn employee commitment to programs, and ensure that programs are cost-effective and contribute to the corporate bottom line. Step by step, explains how to develop and implement a comprehensive strategic marketing plan.
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