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Titel: Disciplined Entrepreneurship Startup Tactics
Auteur: Paul Cheek
ISBN: 9781394223350
Conditie: Als nieuw

“An essential addition to any entrepreneur’s toolkit.”
Paul English, Co-Founder & CTO, KAYAK “An indispensable guide for entrepreneurs looking to build and scale their ventures.”
Brad Feld, Partner, FOUNDRY & Co-Founder, TECHSTARS “Startup Tactics is such a valuable continuation of the entrepreneurship lessons we learned at MIT when we were starting HubSpot.”
Brian Halligan, Co-Founder, HUBSPOT “I highly recommend Disciplined Entrepreneurship: Startup Tactics.”
Drew Houston, Co-Founder & CEO, DROPBOX “A comprehensive guide that equips entrepreneurs with the tools they need to succeed.”
Mo-Yun Lei Fong, Stanford Engineering Entrepreneurship Center, STANFORD UNIVERSITY “This book will help founders learn the skills they need to be successful.”
Donna Levin, Co-Founder, CARE.COM & CEO of the Arthur M. Blank School for Entrepreneurial Leadership, BABSON COLLEGE “I highly recommend this book.”
Marc Randolph, Co-Founder & former CEO, NETFLIX “A must-read for aspiring entrepreneurs and innovation-driven startups.”
Matt Segneri, Harvard Innovation Labs, HARVARD UNIVERSITY

A hands-on, practical roadmap to get from great idea to successful company In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and Executive Director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a startlingly complete and comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth. This is not a theoretical book. You’ll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products—that keep your firm growing. These tactics maximize your impact with limited resources. You’ll also discover:

• Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions
• Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product
• Methods for equity distribution that minimize conflict and maximize investor return

An invaluable resource for founders and entrepreneurs, Disciplined Entrepreneurship: Startup Tactics will also benefit any professional working at an early-stage startup or launching new products looking for concrete solutions to the most common and difficult problems faced by young companies and the people who work in them.

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