Caractéristiques
Auteur
Matthew Hindman
Conditie
Zo goed als nieuw
Productnummer (ISBN)
9780691159263
Jaar (oorspr.)
2018
Description
BoekenBalie maakt van tweedehands jouw eerste keuze. Met een Trustscore van 4,8 (excellent) en 30 dagen retour garantie maken we dat iedere dag waar.
Bestel direct op onze website!
Titel: The Internet Trap
Auteur: Matthew Hindman
ISBN: 9780691159263
Conditie: Als nieuw
A book that challenges everything you thought you knew about the online economyThe internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online-and grab all the profits from the attention economy. The Internet Trap explains how this happened.
A book that challenges everything you thought you knew about the online economy
The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else—and reveals what small players can do to survive in a game that is rigged against them.
Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences—it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today’s online economy.
The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.
Bestel direct op onze website!
Titel: The Internet Trap
Auteur: Matthew Hindman
ISBN: 9780691159263
Conditie: Als nieuw
A book that challenges everything you thought you knew about the online economyThe internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online-and grab all the profits from the attention economy. The Internet Trap explains how this happened.
A book that challenges everything you thought you knew about the online economy
The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits from the attention economy. The Internet Trap explains how this happened. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else—and reveals what small players can do to survive in a game that is rigged against them.
Matthew Hindman shows how seemingly tiny advantages in attracting users can snowball over time. The internet has not reduced the cost of reaching audiences—it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, Hindman explains why the internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open internet. He also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today’s online economy.
The Internet Trap shows why, even on the internet, there is still no such thing as a free audience.
Waarom je bij BoekenBalie moet zijn voor al je tweedehands boeken:
- Bestel je voor 15:00 uur? Dan vliegt het dezelfde dag nog jouw kant op!
- Meer dan 400.000 tweedehands boeken om uit te kiezen
- We checken alle boeken eigenhandig
- Vanaf 40 euro of bij 4 boeken is de verzending op onze rekening
- 30 dagen retourgarantie
Website
boekenbalie.be...
...
...
...
...
...
...
...
...
...
...
...
Livre dans toute la Belgique
vu 0x
sauvegardé 0x
Depuis 1 mai '26
Numéro de l'annonce: a161958106
Mots-clés populaires
Langue | Anglaisharry potter anglaisamerica the beautifullivre anglaismethode de langueLangue | Espagnol dans Langue | EspagnolLangue | Français dans Langue | Françaislivres scolaires anglais dans Livres scolairesmon 2émemain dans BDLangue | Allemand dans Langue | Allemandmanuel scolaire anglais dans Livres scolaireslivres scolaires anglais dans Livres scolairesanglais dans Livres scolairesassimil anglais dans Livres d'étude & Coursiphone 14 pro dans Téléphonie mobile | Apple iPhoneembourg dans Garages & Places de parkingpeugeot 309 gti dans Peugeotjante peugeot 308 dans Pneus & Jantesarmoire pour dans Extincteurs & Coffres-fortssuzuki vitara dans Suzukiterrain gembloux dans Maisons à vendredji fpv drone dans Dronespeugeot porte bagages dans Pièces de cyclomoteur | Oldtimers & Ancêtresvolkswagen bora dans Volkswagen