Caractéristiques
Auteur
Sonja A. van Hall
Conditie
Zo goed als nieuw
Productnummer (ISBN)
9789001768911
Jaar (oorspr.)
2009
Description
Korting: nu van 28.3 euro, voor 16.98 euro.
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Titel: European business environment
Auteur: Sonja A. van Hall
ISBN: 9789001768911
Conditie: Als nieuw
European Business Environment offers students a practical introduction to how to create, manage and develop business opportunities in the European Union. Focusing specifically on the European dimensions of economics, marketing and law, this book bridges the gap between conventional textbooks covering these disciplines.
Doing business in Europe is increasingly becoming an everyday reality for many companies, not only large corporations, but also small and medium-sized enterprises. European Business Environment offers students a practical introduction to how to create, manage and develop business opportunities in the European Union. Taking a multidisciplinary approach to doing business in the EU, this textbook focuses on the European dimensions of economics, marketing and law. With case studies presented throughout the book, the relationship between business and the political institutions, policies and regulations of the European Union are explored. This is an essential introductory textbook for students at both undergraduate and graduate levels in a wide range of degree and professional programmes, including Economics, MBA, Law and Marketing. It is of particular relevance to students interested in the European context of these disciplines and can be used as a core textbook for courses in European Integration or Business and International Environment in Europe and other parts of the world.
BoekenBalie maakt van tweedehands jouw eerste keuze. Met een Trustscore van 4,8 (excellent) en 30 dagen retour garantie maken we dat iedere dag waar.
Bestel direct op onze website!
Titel: European business environment
Auteur: Sonja A. van Hall
ISBN: 9789001768911
Conditie: Als nieuw
European Business Environment offers students a practical introduction to how to create, manage and develop business opportunities in the European Union. Focusing specifically on the European dimensions of economics, marketing and law, this book bridges the gap between conventional textbooks covering these disciplines.
Doing business in Europe is increasingly becoming an everyday reality for many companies, not only large corporations, but also small and medium-sized enterprises. European Business Environment offers students a practical introduction to how to create, manage and develop business opportunities in the European Union. Taking a multidisciplinary approach to doing business in the EU, this textbook focuses on the European dimensions of economics, marketing and law. With case studies presented throughout the book, the relationship between business and the political institutions, policies and regulations of the European Union are explored. This is an essential introductory textbook for students at both undergraduate and graduate levels in a wide range of degree and professional programmes, including Economics, MBA, Law and Marketing. It is of particular relevance to students interested in the European context of these disciplines and can be used as a core textbook for courses in European Integration or Business and International Environment in Europe and other parts of the world.
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