tijdschrift Vorsten - Juliana's afscheid-Beatrix' intocht€ 2,50
boek: essentials of marketing - Brassington & Pettitt
Faire une offre
Envoi
190depuis 2 mai. '24, 07:16
Caractéristiques
ÉtatUtilisé
ThèmeÉconomie et Marketing
Description
Pearson Education Limited - second edition 2007 - 545 pages, zeer goede staat
Brassington and Pettitt’s Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module – whatever their background.
The second edition retains the lively writing style and authority of the authors’ Principles of Marketing, and highlights the links between theory and practice by using fresh and topical case studies drawn from real-life, whilst focussing on the most important concepts and theories of Marketing.
Essentials of Marketingalso boasts an unrivalled selection of online learning resources at www.pearsoned.co.uk/brassington, which includes multiple choice questions that test your learning and help monitor your progress, video interviews with top Marketing Managers, answering your questions on how they use the theories of marketing every day in their professional lives, a full online Glossary explaining the key terms of the subject, and weblinks for every chapter that help take your learning further!
Dr Frances Brassington is Senior Lecturer in Retail Management and Marketing at Oxford Brookes University
Dr Stephen Pettitt is Deputy Vice-chancellor of the University of Bedfordshire
Brassington and Pettitt’s Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module – whatever their background.
The second edition retains the lively writing style and authority of the authors’ Principles of Marketing, and highlights the links between theory and practice by using fresh and topical case studies drawn from real-life, whilst focussing on the most important concepts and theories of Marketing.
Essentials of Marketingalso boasts an unrivalled selection of online learning resources at www.pearsoned.co.uk/brassington, which includes multiple choice questions that test your learning and help monitor your progress, video interviews with top Marketing Managers, answering your questions on how they use the theories of marketing every day in their professional lives, a full online Glossary explaining the key terms of the subject, and weblinks for every chapter that help take your learning further!
Dr Frances Brassington is Senior Lecturer in Retail Management and Marketing at Oxford Brookes University
Dr Stephen Pettitt is Deputy Vice-chancellor of the University of Bedfordshire
Numéro de l'annonce: m2110541251
Mots-clés populaires
marketing management kotler dans Livreséconomie & Marketing dans Livresmarketing management dans Livresetudes marketing dans Livreslivre economie dans Livresmacro-economie dans Livresmicro economie dans Livresworld of warcraft dans Livreseconomie politique dans Livresmanagement in Livreseconomie dans Livresbiologie 5 de boek dans Livresseraph of the end dans Livresboek over in LivresMarketing de réseau dans Offres d'emploiappareil photo soufflet dans TV, Hi-fi & Vidéochevrolet v6 dans Autos : Pièces & Accessoiresmachine a tricoter empisal dans Hobby & Loisirs créatifspour nokiaschuco studio