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INSIDE THE TORNADO - MARKETING STRATEGIES SILICON VALLEY....
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390depuis 24 avr.. '23, 13:31
Caractéristiques
ÉtatUtilisé
ThèmeManagement
Année (orig.)1995
AuteurGEOFFREY A. MOORE
Description
KORTE INHOUD : The chasm is where high-tech fortunes are lost... the tornado is where they are made."-- Steve Jobs, Founder & CEO, Next Computer, Inc.
Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hyper-growth markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning and organizational leadership.
Moore's most startling lesson is: "As markets move from stage to stage in the Life Cycle, the winning strategy does not just change -- it actually reverses the prior strategy. The very skills that you've just perfected become your biggest liabilities; and if you can't put them aside to acquire new ones, then you're in for tough times."
As challenging as this lesson is to apply, Moore leads the way. Using actual examples of cutting-edge firms, he applies the Life Cycle model to all aspects of managing a market-focused business strategy, including how to manage people effectively through each phase of the cycle. There are significant management implications: Chasm-crossers who love the customer intimacy of niches may rebel against the depersonalizing power of the tornado; tornado managers who relish the gales of hyper-growth may resist the inevitable return to the niche, in the guise of mass customization, once the rush to the new paradigm subsides.
All industries relying on technology -- not just computer hardware, software and telecommunications
Hardcover met stofkaft - uitgave Haroer Business - 1995 - 244 pagina's - Engelse taal - stevig boekblok en rug - gele tekst rug stofkaft verkleurd - nog een goed exemplaar
Bekijk ook de afbeeldingen voor meer details aub
VERZENDINGSKOSTEN:
ALS PAKKET : Diverse opties tot Uw beschikking : reeds mogelijk vanaf 4 euro (varieert in functie van gekozen verzendwijze en/of bestemming)
PS : wij kunnen als pakket goedkoop verzenden. Naargelang de keuze van bestemming reeds mogelijk vanaf 4 euro binnen België.
Naar Nederland reeds vanaf 7,5 euro.
Bundel daarom zoveel mogelijk je aankopen en bespaar zo op de verzendkosten
Now, in this fascinating sequel, Moore shows how to capitalize on the profit-rich niches and hyper-growth markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning and organizational leadership.
Moore's most startling lesson is: "As markets move from stage to stage in the Life Cycle, the winning strategy does not just change -- it actually reverses the prior strategy. The very skills that you've just perfected become your biggest liabilities; and if you can't put them aside to acquire new ones, then you're in for tough times."
As challenging as this lesson is to apply, Moore leads the way. Using actual examples of cutting-edge firms, he applies the Life Cycle model to all aspects of managing a market-focused business strategy, including how to manage people effectively through each phase of the cycle. There are significant management implications: Chasm-crossers who love the customer intimacy of niches may rebel against the depersonalizing power of the tornado; tornado managers who relish the gales of hyper-growth may resist the inevitable return to the niche, in the guise of mass customization, once the rush to the new paradigm subsides.
All industries relying on technology -- not just computer hardware, software and telecommunications
Hardcover met stofkaft - uitgave Haroer Business - 1995 - 244 pagina's - Engelse taal - stevig boekblok en rug - gele tekst rug stofkaft verkleurd - nog een goed exemplaar
Bekijk ook de afbeeldingen voor meer details aub
VERZENDINGSKOSTEN:
ALS PAKKET : Diverse opties tot Uw beschikking : reeds mogelijk vanaf 4 euro (varieert in functie van gekozen verzendwijze en/of bestemming)
PS : wij kunnen als pakket goedkoop verzenden. Naargelang de keuze van bestemming reeds mogelijk vanaf 4 euro binnen België.
Naar Nederland reeds vanaf 7,5 euro.
Bundel daarom zoveel mogelijk je aankopen en bespaar zo op de verzendkosten
Numéro de l'annonce: m1970530584
Mots-clés populaires
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