BoekenBalie maakt van tweedehands jouw eerste keuze. Met een Trustscore van 4,8 (excellent) en 30 dagen retour garantie maken we dat iedere dag waar.

Bestel direct op onze website!

Titel: Strategic Advertising Manage 2E P
Auteur: Larry Percy
ISBN: 9780199274895
Conditie: Beetje gebruikt

The second edition of Percy and Elliott's Strategic Advertising Management continues to deal with advertising from a strategic rather than simply a descriptive standpoint and covers all the main topics on an Advertising Management module. The authors look first at what advertising is meant to do, and then go on to provide an understanding of what is necessary in the development of effective advertising and promotion. The text has been fully updated and revised to now include expanded chapter introduction, explicit chapter objectives, and learning outcomes. The chapters on 'Communication Strategy' and 'Processing the Message' have been significantly expanded, as well as the material on Integrated marketing Communications in the final chapter. The authors use numerous examples of successful advertising images and a number of extended case histories to illustrate the application of the various theories discussed.Companion Web Site: Accompanying the new edition will be a comprehensive companion web site containing, for lecturers: Powerpoint slides and questions and exercises to test students; and for students: links to IPA case histories, web links, references to further reading, and questions and exercises.

Waarom je bij BoekenBalie moet zijn voor al je tweedehands boeken:

• Bestel je voor 15:00 uur? Dan vliegt het dezelfde dag nog jouw kant op!
• Meer dan 400.000 tweedehands boeken om uit te kiezen
• We checken alle boeken eigenhandig
• Vanaf 40 euro of bij 4 boeken is de verzending op onze rekening
• 30 dagen retourgarantie