Caractéristiques
État
Comme neuf
Niveau
Enseignement supérieur
Description
Corporate Communication: A Guide to Theory and Practice
Joep Cornelissen
LIKE NEW - COMME NEUF
2011
Uitgever: Sage Publications Ltd
Reeks: Joep Cornelissen
296 paginas
Taal: Engels
ISBN-13: 9780857022431
This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
This bestselling book, used by nearly 25,000 students in over 50 different countries, retains its practical yet strong theoretical approach.
392 Naslagwerk/Studieboek
Joep Cornelissen
LIKE NEW - COMME NEUF
2011
Uitgever: Sage Publications Ltd
Reeks: Joep Cornelissen
296 paginas
Taal: Engels
ISBN-13: 9780857022431
This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
This bestselling book, used by nearly 25,000 students in over 50 different countries, retains its practical yet strong theoretical approach.
392 Naslagwerk/Studieboek
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Schaerbeek
vu 270x
sauvegardé 2x
Depuis 1 sept. '25
Numéro de l'annonce: m2306180749
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